“The Buyearchy of Greeds?” – Why choosing your analogy is important.

  Recently a friend shared an image that tried to visually highlight an ethical hierarchy using the now familiar Maslow’s hierarchy of needs. This usual pyramid highlights the broad lower levels of ‘use what you have’ and ‘borrow,’ ascending to narrower upper levels culminating in ‘Buy’ and ostensibly imploring the…

Read More

What Font to Use?

Recently i have been doing a bit of graphic design and putting together a visual style guide, and i came across this handy page: The author essentially goes through his Five guidelines for picking fonts, and working with them. Even better though his guidelines are couched and contextualised in…

Read More