Design

The Buyearchy of Greeds?” — Why choosing your analogy is important.

  Recently a friend shared an image that tried to visu­al­ly high­light an eth­i­cal hier­ar­chy using the now famil­iar Maslow’s hier­ar­chy of needs. This usu­al pyra­mid high­lights the broad low­er lev­els of ‘use what you have’ and ‘bor­row,’ ascend­ing to nar­row­er upper lev­els cul­mi­nat­ing in ‘Buy’ and osten­si­bly implor­ing the…

Read More

What Font to Use?

Recently i have been doing a bit of graph­ic design and putting togeth­er a visu­al style guide, and i came across this handy page: http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/ The author essen­tial­ly goes through his Five guide­lines for pick­ing fonts, and work­ing with them. Even bet­ter though his guide­lines are couched and con­tex­tu­alised in…

Read More